Tag Archives: Ann Hawkins

What are your values?

Back in April, I wrote ‘My Strap Line,’ a blog post about branding inspired byAnn Hawkins. At the time, I had a few ‘straplines,’ and wanted to get this down to one, something simple and easy to remember, that would summarise who I am. I threw a few ideas around, and came up with ‘It’s about People. It’s about Poetry.’ You may have noticed that this has now evolved to become ‘Writing. People. Poetry’ – It’s short, it’s simple, and it sums who I am and what I do.

All good brands don’t just have straplines, they also have values. These could also be called the company’s personality traits; it’s who they are in their dealings with us, the customer.  Some of these we just know without being told. Let’s take Innocent drinks, for example. Innocent’s brand values, as described on their website, are:

Be natural
Be entrepreneurial
Be responsible
Be commercial
Be generous

These values come across in everything Innocent does, from sourcing natural sustainable ingredients for their products to their commitment to sharing their profits.

So, thinking of myself as a ‘brand’ then, what would my values be? Probably something like:

Honest (kind of a given, that one)
Creative
Warm
Open
Fun

I hope that these come across in my words and actions.

What are your core values?

My Strap Line

I have just been over at Ann Hawkins’ blog, reading her latest post, ‘What’s Your Strap Line,’ with interest.  Ann points out that most famous brands have their own strapline (see Ann’s blog for a list of examples, including her own).

Ann invites readers to respond with their own strap lines; I liked Ian Aspin‘s ‘Think better. Feel better. Take an Aspin,’ and wanted to respond with my own.  Then I thought ‘Hold on, what is my strap line?’  I think I have tried a few on over the years, and I’m not sure I’ve found one that fits.

A little while ago, I wrote a blog post, ‘Just Be,’ about just being content with being me, to find fulfillment.  So now, the question is, ‘Who am I?’  Well, I am many things, but if I had to sum it up on just one strap line, what would that be?

Strap lines you might associate with me now include:

‘I write because that’s what I do, I write because that’s who I am.’  (Twitter)

‘I write as a tribute to those who inspire me, not those who know or have known fame, just… those who walk beside me.’ (Website)

But today, I thought I’d try something new, and came up with:

‘It’s about People. It’s about Poetry.’

So, dear readers, what do you think?  If you were to create a strap line for ‘brand’ Honest, what would it be?  One of the above?  Or something else entirely?  Please post any suggestions below and I’ll be sure to consider them!

If you would like to comment about what your own strap line might be, please post your comment over at Ann Hawkins’ blog, and then post the link here.